
Marketing Basics for Product Configurators
Marketing questions to settle before launching a 3D product configurator: the moments of truth, and how to segment customers by knowledge and involvement.
Mathieu Huard
Blog
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Marketing questions to settle before launching a 3D product configurator: the moments of truth, and how to segment customers by knowledge and involvement.
Mathieu Huard

Six companies that sell custom products online with 3D configurators, from Bikeconfig and Tylko to Nervous System, and what each does well.
Mathieu Huard

Daniel Abalde, a jeweler and algorithmic designer from Vigo who created the Peacock plug-in, on bio-inspired jewelry and parametric models online.
ShapeDiver

Elissa Ross, a geometer at MESH Consultants in Toronto, on mathematics in design, where geometry and computation meet architecture and 3D printing.
ShapeDiver

What parametric design means: the schools of thought, Greg Lynn's definition, the confusion around the term, and exploring the design space.
Mathieu Huard

ShapeDiver as its founders described it in 2016: a web service for publishing parametric 3D data, and why they wanted to bring parametric modeling to the web.
Mathieu Huard